Why: The First MarketEdge website launched over 20 years ago and introduced individual investors to the award winning technical analysis that was previously only available to large Institutional Investors through our Traders Edge product. Since then, the variety of analysis available on the site has grown considerably and we needed an easier way for our subscribers to get the information they need.
Our original website, launched in 1996 lasted into the early 21st century.
The current site design has been with us, with minor changes, since about 2002. It has stood the test of time but modern browsers and technology can provide us with so much more.
The New MarketEdge – Our Goal
Our Goal: Provide a modern user experience to better showcase all of the great content available on marketedge for new users while keeping familiar tools easily accessible for our long time subscribers. We have a very diverse user base from small...
The New MarketEdge – Our Process
Our Process: We started by looking at the most popular sections of our site and seeing how the majority of subscribers were actually using MarketEdge. Next we analyzed our support calls and emails to find out where people were having troubles and see what...
The New MarketEdge – The Result
Result: Updated User Experience New Home Page combines Home and Markets for a single place to get started - Indicators on Home Page (CTI, Posture and SRO) - Market At A Glance - Rollover Charts on Symbols everywhere on the site -Add to stockwatch from...